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Yet another nay-saying

December 21, 2000 by Michael Boyle

article about peer to peer network applications in eCompany Now [via Scripting News]. I don’t know what SETI@home has to do with p2p, however. It’s a classic client-server app, no? A central server collates the results of the work of a distributed network of machines that send it processed data. The only difference is the relationship between the machines doing the crunching and the server. Maybe I’ve missed something?

P2P is something else entirely – it’s all about eliminating (or minimizing) the central server’s position in the mix. That’s its power – and its disadvantage. It is hard to see where the profits lie in deploying P2P schemes. No harder, though, than divining the profit-potential of the internet as a whole – and that certainly didn’t hinder its development.

For me, the power of P2P is more fundamental than whether or not anyone has figured out the business model to make it work. Think of something like the old Firefly music-suggestion site (which was very cool for its day, and anticipated a lot of stuff people are looking at now). Imagine if people had the option of running Firefly within their net-aware MP3 player. And think if you could make “buddies” lists (like in an IM program) and integrate their preferences to help suggest what you might like. Say you could tell the software, “give 100% weight to my preferences, 80% confidence to my buddies list, and 60% to people one degree away from my own buddies.” Etc.

The trick with p2p isn’t to hold off until the profitable way comes along, just as that wasn’t the case with the net as a whole. The trick is to recognize that it’s there, and that people love it. That’s the world – now people have to figure out how to live in it, commercially or no.

Tags: Business, Data, Internet, Music, Scripting News, Software, War

There’s a lot

December 19, 2000 by Michael Boyle

of hand-wringing about advertising on the net and how to make it work. But the articles I’ve read lately, such as one entitled Web Ads Should Be Seen and Heard in Wired News today, miss the point.

The web is not a broadcasting medium. Period. You can try all you like to import methods from broadcasting and make them work on the web, but as soon as the technique quits being a novelty, it’s dead in my opinion.

The web is narrowcasting. The whole internet is narrowcasting. Look at WAP and other celphone tech – its usage pales in comparison to SMS – a one-to-one technology. It’s practically axiomatic that if a person can increase the granularity of their experience, she or he will do so.

What does this mean for web advertising? To me it means a couple things. First, that if you’re going to advertise, you have to engage in “deep targeting” – putting ads in front of lawyers (for instance) isn’t enough – you have to specify by location, specialty, maybe age/experience level, etc. Don’t advertise to doctors in general – advertise to particular specialties or sub-specialties. Second, and it springs from the first, you have to give that group a payoff. Give them something they want or need – say, educational material they couldn’t otherwise gain access to. You can’t do that without knowing the audience.

It strikes me that very very few companies are remotely equipped to do that – and further that an advertiser really has to buy into the vision, the whole concept. Which can be difficult, given the current climate. But I would turn away a potential advertiser if they weren’t willing to work with me to develop a program that provided a genuine payoff to the users that I have painstakingly attracted – were I at the helm of a content site.

Tags: Advertising, Broadcast, Education, Internet, Paris, SMS, Strike, Technology, Web, Wired

Is there anywhere

December 19, 2000 by Michael Boyle

you can get reliable data on the current state of the internet down to the local level? I know of the Internet Traffic Report, but that doesn’t seem to indicate that there’s anything wrong, and anyhow talking about North America as a whole seems a little broad to me.

I’m prompted by the problems that some folks in San Francisco seem to be having, but also because we had the same situation at work a couple of weeks ago when UUNet went down here in Montreal for 8+ hours. Our sites stayed up cause they’re cloned elsewhere, databases and all. But the ISP whose BoD I’m on had huge problems – their backup bandwidth from Videotron relied on UUNet as well (which was news to everyone).

Tags: Backup, Data, Hour, Internet, Montreal, San Francisco, Video

OK, my home connection

November 29, 2000 by Michael Boyle

is a Bell Sympatico High Speed (DSL) system from the phone company (sort of). It’s OK overall, but twice in the last month the system totally crapped out on me: during the US election results broadcast on Nov. 7, and Monday night while I was trying to track the Canadian election returns.

My question: what exactly is the point if they can’t handle the load? It’s cheap for cable or DSL here – my current deal is $35 for the service and 120 minutes of long distance. And due to that low price, Quebec has the highest penetration of high speed internet access in the world. But still – it’s gotta work. The really big problem, though? I can’t go to a competitor.

Tags: Bell, Broadcast, Election, Internet, Price, Quebec

After all this time

November 21, 2000 by Michael Boyle

I’m still occasionally amazed at what I can find on the internet. This extended report on the situation in the Middle East, called Middle East: the faultline from Le Monde diplomatique is a good example of that happening. Primary texts, analyses, maps – almost anything you need to know about the past few years in that area of the world.

Tags: Internet

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