published a new Alertbox article, “End of Web Design.” He writes, “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.”

No it doesn’t. It means that although each of the sites are different, users don’t mind your particular differences that much, really, and if you keep doing a good job of serving them, you’ll succeed. More – maybe it means that because the sites are different they are successful, because people like diversity, especially when reading or shopping, two things the web is used for extensively.