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Archives for 2008

“Social” is now the default – or should be

March 31, 2008 by Michael Boyle

Thomas Purves has written a great post suggesting – correctly, in my view – that It’s time to take “social” for granted.

Here’s the news. [Social media] is no longer interesting. It’s time is done. Now don’t get me wrong, there’s still vast areas of everyday business, enterprise and government that still need to be beaten severely with the Web2.0 stick (even the Web1.0 stick would still help in some places). Rather, it’s now time to think of socialness and 2.0ness as “business as usual” in the IT industry. The substantive battle is over, this is a mopping up operation. And there’s a ton of rolling up the sleeves and value to unlock left to do in almost any vertical industry.

I’ve been working on crossovers between social media and mobile for over a year now (from time to time – consulting gigs) and from my perspective mobile has already arrived. I think it’s almost irresponsible to consider a “new media” strategy without considering the social and mobile options that can be baked in, and not as some kind of cute bolt-on strategy but integrally to the whole thing.

Tags: Business, Mobile, Social Networks, Strategy

Disable Snap

March 31, 2008 by Michael Boyle

From Blork, a great follow-up to my complaints about Snap.com the other day: How To Disable Snap Shots on Blogs. Step-by-step instructions about how to spare your readers from this annoying “feature”.

Tags: Advertising, Blork, Readable, Usability

Centralizing the social map

March 30, 2008 by Michael Boyle

Loïc Le Meur has written a nice succinct post about social networks and software and decentralization: My social map is totally decentralized but I want it back on my blog. It’s pretty clear to me that this is where all of this stuff is going to have to go – partly for convenience, but also because that’s where the really interesting data/service mashups will most easily originate, I think. One thing I’ve been thinking about, though, is what this looks like on someone’s blog. I thing part of the barrier to this kind of thing is that the current state-of-the-art – widgets in someone’s sidebar or rich footer – is pretty marginally usable and definitely not scalable.

Tags: Blogging, Social Networks, Software

An open message

March 28, 2008 by Michael Boyle

Dear users of Snap.com,

Please stop!

It is annoying, provides me (your reader) with no benefit, and in fact makes it radically less likely that I will read your post – the stupid pop-up windows obscure your text and make it difficult to read the pearls of wisdom you are trying to communicate.

Best,
Michael

Tags: Advertising, Readable, Usability

The latest for the “open archives” list: SI

March 22, 2008 by Michael Boyle

The most recent member of the “our archives are more valuable open than closed” group among the traditional media is Sports Illustrated, which has opened the SI Vault. You can now read 54 years of Sports Illustrated history at your leisure.

Tags: Media, Sports

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