to note it last night, but of course Zeldman has the story on the Wired redesign. And of course his overall positive assessment of the project is bang on, though I still wonder about the hot pink. Very “Cocktails and Dreams”.
, what’s with the new design at Wired News? There are some great touches like the text size selector and the fact that the fundamental layout didn’t change, but the new colours are so, well… so 1983. I expect to click a link and get a big “Frankie says SURF!” slogan or something. Not to mention the clash with the enclosing Lycos colours…
: New Salvo in Piracy, Privacy War. “The music industry’s trade association is asking a federal district court to force an Internet service provider to turn over private information for a subscriber, heating up the legal war between technology and entertainment companies.”
: Web Standards for Hard Times in WebMonkey (which, incidentally, with Wired News might be the only part of that old empire that’s still relevant).
in Wired News: Flash: Blogging Goes Corporate. It’s a reasonably interesting article but it’s not without problems. The whole thing describing why they put the sites on third-party domains is just weird, and really undercuts the whole effort, in a way. The Wired News writer gives them a pass on this, and goes even further:
Hale added: “Would it have been a true blog if we put it on Macromedia.com? Not really.”
Indeed, it was important to Macromedia that its blogs seemed true, that readers perceived them as the thoughts of very helpful community managers instead of corporate shills. If the effort felt disingenuous, like the company was merely jumping on the blogwagon, it could have backfired.
Not putting the sites on Macromedia.com just underlines that they think of the site as a very limited (and unitary) thing, notwithstanding the hugeness of it. It’s weird for a company that’s supposed to be all about creativity to not be creative enough to envision a macromedia.com that was both credible and had small weblog-esque sections. More likely they’re hedging their bets, giving themselves the opportunity to pull the plug quietly later if needed.
Plus, I think it does reek of astroturfing. Putting a blog on Macromedia.com would have been big news. This isn’t corporate blogging. It’s not corporate blogging until they are open to the idea of mingling official corporate messages with more informal information all on one site.