From Tyler Cowen in Bloomberg View:

Trump specializes in lower-status lies, typically more of the bald-faced sort, namely stating “x” when obviously “not x” is the case. They are proclamations of power, and signals that the opinions of mainstream media and political opponents will be disregarded. The lie needs to be understood as more than just the lie.

Source: Why Trump’s Staff Is Lying – Bloomberg View

Note that Cowen is a Libertarian frequently associated with the Koch brothers, which makes this analysis particularly interesting.