I’ve been kicking around in my brain: it’s irresponsible to develop a web project that doesn’t feature integrated content management. Doing a site without it means that the site is, essentially, a bolt-on to an existing business, rather than being properly integrated. To me, a bolt-on site is already a failure, traffic figures be damned.

The trick is that the kind of content management that I’m thinking of (accessible to small businesses, to sites that get very low but specialized traffic, and to particular departments within larger organizations) is the opposite of what Vignette or Interwoven offer. It must be low-cost, easily deployed in new situations, and accessible to non-specialists. And it’s not really a technical question to implement such a system – the technical side of things is the least of the problems.