blackSpot sneaker. From Kalle Lasn.

Looks interesting, but I’m starting to have big problems with undeterrable hype-machine Lasn. First of all, the whole thing is no less of a media-driven consumer-fuck than anything that Nike ever does. He says they’re “going after Phil Knight” and Nike – but they’re doing it with a Converse knock-off. Clever or not, and whether produced by a union shop or not, it’s still media-focused consumer misdirection. They also trumpet their judo of using a Nike-like symbol against them – but again it’s hype. One ad – even a full-page ad – in the Times is not a media juggernaut or a “kick-ass PR campaign.”