is the subject of a good overview article in The Economist: Illegal file-sharers under attack. The article opens with a very sarcastic lede: “The music business should have stuck by Thomas Edisons technology if it wanted to avoid the threat of piracy. His wax cylinders could record a performance but could not be reproduced; that became possible only with the invention of the flat-disc record some years later.”
Maciej Ceglowski:
Elephants Invade Manhattan. Plus photos!
Meg Hourihan
on Mad River Glen, my second favourite ski area in the world (behind Lake Louise, AB). Mad River Glen’s slogan used to be, “Ski it if you can” and it’s a great throwback to an earlier era, before big-resort, big-amenity skiing dominated, when sliding on snow was the main focus of the whole thing.
Here’s Jeff Jarvis’ blog entry
about the speech by Jim Stengel, of P&G, that was referred to in the Auletta article: ‘All marketing should be permission marketing’. Good stuff.
In the New Yorker this week
is a great piece by Ken Auletta: The New Pitch. Subtitle: Do ads still work? The bigger question, hinted at about halfway through, is “can advertising agencies effectively isolate the variables required to accurately measure effectiveness?” When TV was run by local affiliates and there were generally only local offerings on the newsstand in addition to a few national publications, it was easy to run an ad in, say, Cleveland and use sales figures from Detroit as the control group. In an advertising-saturated world, though, one wonders what kind of assumptions-gymnastics a marketer has to engage in to demonstrate that a piece really was effective.
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