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Archives for March 2005

Here’s Jeff Jarvis’ blog entry

March 26, 2005 by Michael Boyle

Here’s Jeff Jarvis’ blog entry

about the speech by Jim Stengel, of P&G, that was referred to in the Auletta article: ‘All marketing should be permission marketing’. Good stuff.

Tags: Media

In the New Yorker this week

March 26, 2005 by Michael Boyle

In the New Yorker this week

is a great piece by Ken Auletta: The New Pitch. Subtitle: Do ads still work? The bigger question, hinted at about halfway through, is “can advertising agencies effectively isolate the variables required to accurately measure effectiveness?” When TV was run by local affiliates and there were generally only local offerings on the newsstand in addition to a few national publications, it was easy to run an ad in, say, Cleveland and use sales figures from Detroit as the control group. In an advertising-saturated world, though, one wonders what kind of assumptions-gymnastics a marketer has to engage in to demonstrate that a piece really was effective.

Tags: Media

The other day

March 25, 2005 by Michael Boyle

The other day

Jeff Veen wrote about an interactive design contest he’s judging: State-of-the-art interactivity? More good reading from Veen.

Tags: Veen, Web Design

Blork unlocks

March 25, 2005 by Michael Boyle

Blork unlocks

the secret of how to freeze cilantro. Read the comments as well – there’s valuable info on keeping many other fresh herbs.

Tags: Food

Tod Maffin

March 25, 2005 by Michael Boyle

Tod Maffin

has more on the proposed changes: Canada to Amend its Copyright Laws at his I Love Radio blog.

Tags: Canadian Politics

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