I just realized I haven’t talked much about what I’m up to lately. When we moved back to Montreal, I had what I thought was going to be a great job developing a new, should-have-been revolutionary web product… but that didn’t really work out very well (they didn’t share my vision of what the site could have and should have been and I didn’t think it was worth the investment to think small). Since then, I’ve been working really hard to get a new company off the ground. My great friend Claude moved back from Paris a few months before I came back to Montreal and he has been working like a maniac to establish Exvisu in Montreal. Almost immediately we talked about merging our forces, and after one aborted attempt last spring, in the fall I started devoting some time to it and based on my good experiences in the early going, this past winter I dove in head first.
At the moment, Exvisu is all about doing a very unique and advanced kind of research to help leaders with marketing, communications, and political opportunities (or problems). We have the ability to go out into existing but unstructured data sets and learn a great deal more about an issue than traditional approaches can provide. From there, we work very closely with our clients to develop appropriate web-based strategies to address the opportunity or problem. And, to round out the offering, if our clients lack the capacity to execute on the strategy themselves, we’ll work with them to do the job.
It’s a pretty broad offering, but we’re exceeding the goals we set for ourselves in January. We have several clients and partners we’re working with such as AGY Consulting, K3 Media, Gartner Lee Limited and several others I can’t really mention. As well, we’re working hard on a couple of different technology projects that will be the key to moving from a pure consultancy to a much more ambitious play down the road.