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Perspective on the new Facebook announcements

November 9, 2007 by Michael Boyle

Sebastien Provencher has written a very good post about the new Facebook advertising opportunities that were announced this week: The Facebook Community is Worried. I was at the Montreal Facebook Camp on Wednesday night and was struck by the fact that no one seemed to have a clear idea on what opportunities might really exist within Facebook, other than for small app developers. There was a lot of noise about “we will go where our customers are, of course” – but from the same folks that spend most of the budgets they have on overwrought flash monstrosities.

Tags: Facebook, Marketing, Social Networks

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