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Design by Fire

March 10, 2004 by Michael Boyle

Design by Fire

takes an in-depth look at self-checkout systems in grocery stores. We have such a system at the local Provigo, and the experience is just pathetic from beginning to end. But even before that, I fail to see the payoff. What is my incentive to use the self-checkout? Do I get a discount for doing the work myself? Do I get out of the store more quickly? Is it somehow easier? The answer to all of those things is emphatically no. The problem, though? I highly doubt that the grocery store gives a damn. That’s not even the worst violator of system design in that one location!

Tags: Design

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