wonders what will happen when a regular blogger competes with SEO types in a contest to see who rises to the top in a Google search for the previously unlinked phrase, “Nigritude Ultramarine.” I’m curious about the results myself.
Entries Tagged 'Search' ↓
Anil Dash
June 5th, 2004 | Anil Dash • Google • Search • SEO
Next from Google?
May 20th, 2004 | Google • Microsoft • NYTimes • Search
An article by John Markoff in the NY Times suggests that Google is about to introduce a Comments Off
New
April 14th, 2004 | Amazon • Books • Search
They suggest that “Search inside the book” results are presented under the “Books” tab on the standard results page, but I tried it and it didn’t work. That’s a pretty tough test so I tried again with a more precise search and it got the book right but not the page that my name appears on.
Search don’t sort
April 14th, 2004 | Email • Google • Search
is the principle that stands behind Google’s Gmail. Rael Dornfest is beginning an experiment to do the same on his desktop.
I hadn’t really thought of it, but it’s not that different than what I have done for years. I have never really presorted email in anything other than chronological folders - no folders for specific subjects or anything like that. Any other system has always seemed inadequate for me, as it relies on building a taxonomy that is complete and exclusive - something that doesn’t mix well with email.
More on paid inclusion
March 3rd, 2004 | Search • Yahoo
John Battelle, who knows a lot more about this stuff than I do, has posted an entry about the reaction to the news about the CAP at Yahoo: Initial Resistance to Yahoo’s CAP and more. Good stuff there - basically in line with my comments, but in a bit more detail.
Jeremy Zawodny
March 2nd, 2004 | Business • Ethics • Google • Search • Yahoo
keeps a very nice weblog that covers an interesting mix of tech and personal stuff (house buying and such). Last night though, he tried, in vain, to defend paid inclusion (aka Yahoo’s ‘Content Acquisition Program, or CAP) in the face of criticism from Dan Gillmor. Gillmor noted a couple of stories (from the WSJ and the Times) that have reported that the new Yahoo search privileges firms that pay for inclusion. Not ranking, to be fair, but inclusion and hence, in a way, coverage by the new, much-lauded search engine.
Too bad Jeremy misses the point entirely. He writes, “Anyway, as a user, do I really care if the company paid or not? If it was ‘paid rank’ I might, but it’s not.” Then, at the end, “Welcome to capitalism.”
This totally misses the objection though. People aren’t suggesting that Yahoo is evil for taking money - rather, they’re suggesting that doing so likely weakens Yahoo as a competitor for Google and thus makes the whole endeavour less important and ultimately less significant. There seems to be a sense of disappointment, in the sense that people really wanted a legitimate competitor to Google and they feel they might not be getting that.
What’s more - the critics are right. Google set the bar very high in terms of credibility. There is a sense, rightly or wrongly, that the results Google returns are the correct results. Google’s results are canonical. Anyone who wishes to compete with Google must therefore not just return decent results to a particular search, but must do so in a way that isn’t perceived as being even a little bit influenced by the almighty dollar. Now, with paid inclusion, no one will ever know if that’s the case or not, and Google proved that to be the downfall of any search service.




