The online yellow pages sucks (not a surprise)

Just now I was trying to find a printing company near my house whose name I didn’t remember. So I did a search with the information I had and got a Pages Jaunes (i.e., Yellow Pages in French) listing: impression Montreal. It’s pretty obvious that these people are fighting like mad against the very nature of the web. First problem: though it was the only listing that in any way matched my search, what came up in Google was a terrible listing page, not their direct company page. So I searched the page for the street and finally found the listing and clicked through to it. And then it got worse.

The second problem? No web link. The company HAS a website (about which more later), but you’d never know that by looking at the Yellow Pages online listing. Third? They’ve disabled select-and-copy of text on the listing. Of course it was trivial to view source (though not via right-click) and get around this limitation, but c’mon, it’s 2008 isn’t it? Using silly javascript tricks to try and stay sticky is so 1997!

Unfortunately it got even worse once I had the name of the company and did another search in Google. The site only came up in the first page of listings when I searched for “Ipso-Facto Impression Numerique” rather than just the company name - and then when I finally got through to the link I found out why - their site is a craptastic flash-based site with background music and everything. Eek.

1 comment so far ↓

#1 Dex Phone Book Man on 05.02.08 at 6:55 pm

lol, agreed! at the same time you have to realize that the local search problem is very complex and I don’t think anyone has gotten it right yet.

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