Alec Saunders reports on his experience with a new Rogers service he tried out - in particular, the basic buying (and returning) experience: Rogers Portable Internet bait and switch. There’s something strange going on when a market leader makes even more elementary mistakes than it did when it built its leadership position. Rogers reminds me of the record companies more than anything else - scrambling frantically in all directions when the road ahead is difficult but clearly marked.
More fun from Rogers
October 16th, 2007 | Marketing • Mobile • Rogers • Saunders • Wireless




