More fun from Rogers

Alec Saunders reports on his experience with a new Rogers service he tried out – in particular, the basic buying (and returning) experience: Rogers Portable Internet bait and switch. There’s something strange going on when a market leader makes even more elementary mistakes than it did when it built its leadership position. Rogers reminds me of the record companies more than anything else – scrambling frantically in all directions when the road ahead is difficult but clearly marked.