The Globe and Mail’s Jack Kapica wrote a piece on Rogers data rates and the problems these pose in relation to bringing the iPhone to Canada. Take special note of the insulting comment from Rogers’ communications flack, who managed to both be inappropriately aggressive AND completely avoid the point of Kapica’s article. I wonder if mobile carriers – particularly those in Canada – will ever get it? Not only are they gouging their customers, but they’re leaving a ton of money on the table by completely underestimating the demand for wireless data in Canada.
Kapica on Canadian Data Rates
October 11th, 2007 | Canada • Mobile • PR • Price • Rogers • Wireless Data
1 comment so far ↓
Thanks for spreading the word on this. I believe Rogers is acting against their own interests. They should be aggressively growing the mobile market with a lower pricing structure, while they have a major competitive technological advantage. When they eventually smell the coffee, they will find they have lost enormous potential revenues and will have allowed the competition to catch up to them. It’s bad for Rogers and bad for the Canadian mobile industry.