the user experience agency, has always been in the “Web 2.0″ mix, and last week Brandon Schauer published an interesting article, “experience attributes: crucial dna of web 2.0“. It’s a pretty good piece, but I always wonder - what about the fact that there was a TON of very “Web 2.0″ stuff going on well before anyone actually wanted to live South of Market St.? The WELL? Very Web 2.0. The original HotWired? Very 2.0. I don’t think it’s a coincidence that Steadman owns Plastic, which is clearly a proto-2.0 space. For almost everyone who was involved - professionally or not - in the WWW back then knows that Web 2.0 is really simply things getting back on the course we set 12-15 years ago.
I wonder why everyone seems to ignore this?
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