Mark Cuban

has written an interesting post about the Video IPod and offering TV content for $2: How Bob Iger Saved Network TV. I think he’s right on the money with a lot of his analysis.

I think what people have to realize is that no single format can or will dominate - just as old media can and do coexist with new media, new formats don’t necessarily displace old formats. Rather, they all readjust to a new balance. DVD versions of TV seasons, for instance, won’t displace the syndication of TV series’ - I think they can easily co-exist. The target market for them is different. Until the Tivo, TV was always about scheduling AND serendipity - viewers who just happen upon a show. So the DVD addresses one market - people who know a series well enough to know all of the episodes and want to choose a specific one to watch in the future (a few months after the whole season has already aired). Syndication - that’s for people who just click through to see what’s on. VIpod clearly has a place - and a non-cannibalizing place - in the mix.