takes an in-depth look at self-checkout systems in grocery stores. We have such a system at the local Provigo, and the experience is just pathetic from beginning to end. But even before that, I fail to see the payoff. What is my incentive to use the self-checkout? Do I get a discount for doing the work myself? Do I get out of the store more quickly? Is it somehow easier? The answer to all of those things is emphatically no. The problem, though? I highly doubt that the grocery store gives a damn. That’s not even the worst violator of system design in that one location!
Design by Fire
March 10th, 2004 | Design
