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How’s this for diversification?

June 7, 2000 by Michael Boyle

Roots Clothing is going to be the name partner in a new airline venture. RootsAir – you can see it in the original business plan too… “Yup, here’s what we’re going to do: 1980 – shoes; 1985 – shoe stores; 1990 – clothing boutiques; 1998 – those wicked Olympic hats; 2001 – airline.” All according to plan.

Tags: Business, IRL

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