The one consolation

after reading an article like this is that companies have been trying stuff like this, and more to the point, hack business writers have been crawling over each other to write about the Next Big Thing, for ages now. But it hasn’t really happened yet. Same with the elusive “community”. The only real successes are those that do it for its own sake, not to help sell something else. Let’s root for more failures! [link via Derek Powazek]