For months I’ve been saying that Facebook is the next AOL – a gated community that works for a while, but ultimately can’t be open enough to sustain prominence. This is probably true of MySpace, too… at the moment, both systems are growing and capturing mindshare… will this last?
Alexander Wilms wrote an interesting post called The Trouble With Web 2.0 at Boxes and Arrows, to which Jon Lebkowsky wrote a lengthy response on the Social Web Strategies blog. Wilms is generally optimistic about the adoption of new online strategies in the enterprise, and where he sees barriers, Lebkowsky challenges those very effectively in his response.
Lebkowsky is right on when he writes,
The question is, how do you promote a different set of values within the corporate environment, so that cooperation is favored over competition, in at least some contexts? A company may lose valuable potential for innovation if leaders within the organization don’t work to support collaboration. Again, this is something we should at least be willing to consider.
It may not be comfortable, but I think it’s important that companies embarking on “Web 2” projects understand that it’s just as much about their corporate culture as it is about technology or what have you.
There’s another fundamental problem underlying Wilms’ article, though, which is the assumption in a lot of discussions on Web 2.0 and the enterprise that embarking on such projects is an OR not an AND proposition. There is nothing better for a company embarking on an an internal blogging project than an existing (underused, over-priced) KM system – and the reverse is true as well (x 10).
Jon Lebkowsky has written an excellent piece on Cindy Sheehan, War, and Denial.
a good summary post related to the recent tempest that former Dean worker Zephyr Teachout found herself in following remarks that the Dean campaign paid off prominent bloggers for their support: A “breeze from the west” inspires a tornado or two. It seems that it’s not nearly as cut and dried as some have implied. Teachout’s blog is called Zonkette and refutes some of the claims people have made following her comments as well. It’s good reading.
My personal reaction to all of this is pretty muted. I think most mainstream pundits (as opposed to reporters) lost their credibility years ago, and that it’s going to take some time and energy and experimentation to hit the notes correctly in the original online publishing world.
enough attention, but Lebkowsky seems to be one of few asking the really pertinent questions about the recent (and ongoing) spate of hurricanes in the Atlantic. He writes, “What’s troubling is the proximity of storms, one right after the other, and the fact that each storm is high-intensity. Of course we’re not thinking enough about mitigation yet.”