Entries Tagged 'PR' ↓

What PR People Should Know About Social Media at Like It Matters. Found via Patrick Tanguay.

At the beginning of last week, Chris Anderson, author of The Long Tail and the Editor-in-Chief of Wired, announced that he was permanently blocking the email addresses of PR people who had sent him inappropriate email and published a list of those addresses. The post garnered a lot of attention, and a couple of days later (Nov. 1) he posted a followup: PR Blockage: The Aftermath. Definitely worth a read if you have any involvement with media relations.

The Globe and Mail’s Jack Kapica wrote a piece on Rogers data rates and the problems these pose in relation to bringing the iPhone to Canada. Take special note of the insulting comment from Rogers’ communications flack, who managed to both be inappropriately aggressive AND completely avoid the point of Kapica’s article. I wonder if mobile carriers - particularly those in Canada - will ever get it? Not only are they gouging their customers, but they’re leaving a ton of money on the table by completely underestimating the demand for wireless data in Canada.

Why do all ad/marketing/pr/web agency sites suck? For both personal and professional reasons I browse such sites on a regular basis, and the ONLY reaction they give me is to completely lose confidence that they have the slightest clue what they are doing.

There are exceptions, generally among very small shops like my friends at Plank, and even more so 37Signals, to single out two of the decent ones. But the big shops - they display nothing but complete ignorance of the web; which, in 2004, is equal to ignorance of the media and marketing world in general.