Entries Tagged 'iPhone' ↓

iPhone: the SDK is on its way

As I predicted, Apple has announced that it will release a proper SDK in February (2008). From the announcement:

Let me just say it: We want native third party applications on the iPhone, and we plan to have an SDK in developers’ hands in February. We are excited about creating a vibrant third party developer community around the iPhone and enabling hundreds of new applications for our users.

Certainly many will find fault with this and say it’s too little too late, but both the marketplace and Apple’s recent history seem to prove the naysayers wrong. Now if only Rogers could their act together and offer non-insane data rates (for all wireless data) and then bring the iPhone to Canada.

Daring Fireball:

Enjackass. John Gruber nails the post-mortem on Engadget’s erroneous report about delays for both iPhone and Leopard. The short version: Engadget was wrong to have posted anything, because the supposed “internal email” referred to a published press release that should have been trivial to find and against which to fact-check.

Thomas Purves has posted

a comparison of mobile data pricing in Canada and elsewhere in the world, and demonstrates that Canadian rates are by far the highest anywhere. The only *possible* light at the end of the tunnel is that if Rogers does bring in the Apple iPhone, then they’re going to have to do something to address the fact that the iPhone is designed for a pretty high level of network access, or so it seems. With any luck - but I’m not holding my breath - this will benefit Canadian customers across the board.

Thoughts on the iPhone

Well the iPhone announcement was almost a week ago, and there is lots of speculation, both positive and negative, about what this will mean for the mobile phone environment.

As far as the timing of the announcement, I think it was totally appropriate for Apple to be able to announce its own product ahead of all of the public filings to the FCC and others. So for me that’s not a big deal at all.

In terms of whether it will perform as billed - I think people are giving Apple a great deal of benefit of any doubt based on their past performance in interface design. Remember when the iPod was announced most people went, “uh, so what?” because there were already dozens of MP3 players on the market. The execution of Apple’s version, though, changed everything, quite literally.

In the phone world, Jobs is right that the interfaces are pretty bad. I love my Treo and all, but I can think of dozens of ways that it falls short of anything close to ideal. If Apple can execute in the phone world even half as well as they have in the music world, then I think it will be a big success and a big advancement on anything available now - even with roughly identical or even inferior specifications.

The “walled garden” aspect of it, though, is a huge problem, and I think it puts any human interface wins in peril.

The Blackberry is the closest analogue, I think. It’s more or less a walled garden (as I understand things), but it does one thing - email - exceptionally well. And so it has been a success - but is it’s success even half of what it would have been were it a more open platform? 10%?

On the other side of things, you have the Palm Treo platform. The smart-asses are right - the Palm OS is a joke! But it’s a joke with thousands and thousands of applications available, and custom applications can be developed on a whim by any organization because it’s really simple to develop for the Palm. So in spite of everything - questionable battery life, a lack of innovation in the past 4 years, a very old-fashioned OS - it’s still the leader in the marketplace. And in some domains, you’re pretty much tied to Palm because all of the development has been there - like medicine.

I guarantee that if we got a group of any 10 readers of this site together for half a day, we could come up with 10 innovative applications that use the iPhone system in really really great ways - that Apple alone will never come up with, let alone release. NOT taking advantage of that could be a huge problem for Apple unless they do open it up as a development platform.

I predict that the iPhone will launch as a closed platform, but I would be surprised if there weren’t an announcement soon - when’s the next WWDC? - about development access. The program will probably still be pretty restrictive, but I don’t think Apple’s so out of touch that they really believe they can do everything on their own.

iPhone hysteria has heated up

with the post this week at Engadget that (possible) manufacturer Hon Hai [has copped] to [having the] iPhone contract. I don’t know where this is really going to go, but the seemingly most reliable reports are that Apple will eschew marketing the device in the traditional manner - through the cellphone carriers - and sell direct to customers who will just put in any SIM card and go.

If this does indeed prove to be the case, it will be a very interesting development. And long overdue.

As far as features are concerned, that might be a tougher sell. I would love a good quality phone that was also a top-quality music machine, but I don’t think that’s enough to really distinguish the device in the marketplace. It seems that a great proportion of the market are current smartphone users - and while I agree with Jobs that phones aren’t necessarily the best input devices, having robust input functionality built in is nevertheless quite important. Synching with a larger device isn’t always possible, so foreclosing on a user’s ability to, say, compose and send a short email or make a quick grocery list would, for me, totally rule out the adoption of an iPhone, even if the “stick it to the cell providers” part does appeal to me.

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