Derek Powazek has written about the Writer’s Guild of America strike: Luddites on the Picket Lines? He’s right – the writers need to demonstrate that they understand the internet a lot better than they have so far.
But before you start talking about the internet, read up. Internet distribution is not the same as TV or DVD. A DVD buyer is someone who then owns a shiny plastic disc with stuff on it. Codifying a viewer online is a lot trickier. If I watch half a show on NBC.com, do you get half a royalty? What if I only watched 12 minutes, while the browser was in the background, while I was also chatting and texting and doing whatever it is the kids do nowadays?
There is a distinction between, say, a paid download from iTunes and a YouTube viewing, and if the writers want a percentage of the latter, well, they’re going to be waiting a long time.