Entries Tagged 'Advertising' ↓

I’m not a guy who hangs on the proceedings of every big confererence and schmooze-fest. But… Today at the Web 2.0 Summit, Mary Meeker, a long-time internet investment analyst at Morgan Stanley, presented her annual Technology / Internet Trends report. Check it out if you’re interested in a macro look at the key trends affecting the internet economy. If you can’t wade through the original slides, Richard MacManus at Read/Write Web has posted a very nice summary.

is that the New York Times will stop charging for TimesSelect, offering the whole paper free online. They say the subscription program was a success, but that they noticed the potential of advertising growth to be greater than subscription growth (which is what most said two years ago, but whatever - better late than never). The key to this, of course, is that the Times still does reporting, unlike most regional or city newspapers that have largely abdicated this function to the wire services.

at least for now. I’ve signed up for Google’s AdSense program and I’m going to experiment with having a few ads on this site. I don’t expect that they will remain there indefinitely, but hopefully they won’t be too intrusive.

Comments are always welcome, pro or con!

a vacation to BC and now I see that Powazek has written a very apt post: I suspect that I am part of a teaser campaign which will certainly be of interest to the families of the people whose marriage we went to help celebrate!

AdTension. “My main point here is that we need to get out of the advertiser-centered frame of mind about how markets for information work. We need to start imagining the markeptlace as it exists now, and wants to exist, in the online world. This is a marketplace where customers are participants, and not just consumers. Where they are no longer just a mass of passive ‘eyeballs’.”

Adam L Penenberg updates us on how Salon is doing with the combination of site subscriptions and click-through day passes: Salon’s Balancing Act. I subscribe to Salon, so I don’t often see the day pass ads, but I was thrilled when I noted that The Economist is using a similar strategy.