From Blork, a great follow-up to my complaints about Snap.com the other day: How To Disable Snap Shots on Blogs. Step-by-step instructions about how to spare your readers from this annoying “feature”.
Dear users of Snap.com,
It is annoying, provides me (your reader) with no benefit, and in fact makes it radically less likely that I will read your post – the stupid pop-up windows obscure your text and make it difficult to read the pearls of wisdom you are trying to communicate.
This morning Danah Boyd published an interesting enquiry into online clickthrough advertising: Who clicks on ads? And what might this mean? on her blog, apophenia. The crux of the question stems from the fact that most “savvy” internet users routinely deny ever clicking on ads, and not just loosely-targeted banner ads but contextual text ads as well. The difficult paradox, then, may be that the population of “clickers” may be composed of groups that are well outside the target audience of the advertising, which would call the whole model into question. The most important fact in the piece, though, has to do with the question that there isn’t much data available to test any hypothesis in this area.
The IAB and PwC have released revenue survey results for Q3 2007.
Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. The results, published in the IAB Internet Advertising Revenue Report, are nearly 3 percent higher than Q2 2007, itself the last record-setting quarter. All three quarters in 2007 have set new highs—Q1 at $4.9 billion, Q2 at $5.1 billion, and now Q3 at $5.2 billon. Revenues for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent over the $12.1 billion recorded during the first nine months of 2006.
I’m not a guy who hangs on the proceedings of every big confererence and schmooze-fest. But… Today at the Web 2.0 Summit, Mary Meeker, a long-time internet investment analyst at Morgan Stanley, presented her annual Technology / Internet Trends report. Check it out if you’re interested in a macro look at the key trends affecting the internet economy. If you can’t wade through the original slides, Richard MacManus at Read/Write Web has posted a very nice summary.
is that the New York Times will stop charging for TimesSelect, offering the whole paper free online. They say the subscription program was a success, but that they noticed the potential of advertising growth to be greater than subscription growth (which is what most said two years ago, but whatever – better late than never). The key to this, of course, is that the Times still does reporting, unlike most regional or city newspapers that have largely abdicated this function to the wire services.
at least for now. I’ve signed up for Google’s AdSense program and I’m going to experiment with having a few ads on this site. I don’t expect that they will remain there indefinitely, but hopefully they won’t be too intrusive.
Comments are always welcome, pro or con!