something quite unique happened. Evan Williams (CEO of Obvious, co-creator of Blogger) put Odeo up for sale: Obviously: Looking for Odeo’s new home. He followed up with an interesting piece on his weblog about the lack of a marketplace for websites. It’s a very interesting development – Odeo isn’t a runaway success, but it’s not a failure either. It’s a marginally successful site that could, in the right hands, become a very good if not great site.
The traditional approach to unloading a property like that is to hype it beyond recognition until some big company can be goaded into buying it. But that wouldn’t serve Odeo well at all, and so Williams is charting an alternative path. As Anil Dash implies, that Williams has “Thank you” money is both refreshing to see and, ultimately, good for the web and the future of the industry.
