published a great piece yesterday about music on the net: Entertainment Execs, Fear Not the Net. Going a bit further than the article, it’s in the music industry’s best interests to pump life back into Napster or an analogous system and use all the data as advanced market research. They don’t even need to know who’s trading what through the system – they could keep it totally anonymous and still get tons of information that would help them develop new artists more effectively AND work the back-catalog more efficiently. No matter how many files were traded, there are still tons of great revenue streams that they can use to make as much or more money as they do today.
March 5th, 2002 |